Storefronts
A directory listing says who you are. A storefront is where you sell.
A storefront sells what you have already published — the same products, variants, kits and lead times the directory and your customers see. There is no second catalogue to keep in step, which is the reason most supplier shops go stale within a quarter.
The directory carries no pricing of any kind, because a supplier's rates are not ours to publish. A shop is the one place that rule bends, and it bends only when you turn it on. Publish a shop without thinking about it and you have revealed nothing you had not already.
Buyers see whether an item can be ordered today. They do not see that you are holding four hundred of it. Stock is a boolean on the public page and always will be — the count is yours.
A buyer signs in to order, and what they raise is a purchase order against their own company: their approval chain, their budget, their contract prices, their audit trail. That is the difference between a B2B shop and a card form, and it is why the order arrives ready to fulfil.
A shop only appears for a company that is listed in the directory. It is a place to sell attached to a profile buyers can check, not a way around the checks the directory exists to apply.
Most catalogues assume one product, one price. Industrial distribution does not work that way, and neither does this one.
Read moreA searchable directory of companies, ranked on evidence and filterable down to the parts they actually make.
Read moreMoney that reconciles, because every movement is an entry rather than a field someone edited.
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