Advertising that leaves the ranked results alone, because a directory that ranks on who paid is not worth reading.
Featured suppliers are served into their own band by their own query. The ranked list beneath is ordered on delivery record and verification alone, and there is a test in the build that fails if sponsorship ever reaches it. A buyer can keep reading position as merit, which is the only reason the list is worth reading.
A supplier below the delivery threshold cannot be featured, and a campaign stops being shown the day its supplier drops below it — with no cancellation and no operator involvement. Promoting the companies the platform’s own data says to avoid would be worse than having no data.
Impressions are refused for a campaign that is not currently serving, so a stale page cannot accrue charges after a campaign has stopped.
A searchable directory of companies, ranked on evidence and filterable down to the parts they actually make.
Read morePerformance measured from what happened, not from a questionnaire or a star rating.
Read moreTrust signals grounded in verified documents and delivered orders, not self-declared profiles.
Read more